Download the competition rules here:
The MARTINI Grand Prix is back! This global bartending challenge consists of National Finals, Semi Finals and then a Global Final at MARTINI’s home in Pessione near Turin and in Milan in early September. The MARTINI Grand Prix is a skill and knowledge based competition aimed at the international bartending community who we want to explore and develop the concept of Aperitivo, something that Martini and our products have been at the centre of in Italian culture since 1863.
We want you to create your own modern Aperitivo cocktail in the great tradition of the Italian classics such as the Milano-Torino, the Americano and the Negroni. The MARTINI Grand Prix is now OPEN for entries. The competition closes on the 10th July, 2016 and winning recipes will be selected by the 15th July. See the steps to take part in the MARTINI Grand Prix below.
The winner of the MARTINI Grand Prix, as well as receiving a fabulous trophy, will be invited to explore the world of MARTINI, visiting our brand home and being MARTINI’s guest at Turin’s world famous 2016 ‘Salone de Gusto’. In addition, Difford’s Guide, the world authority of global cocktail culture, will interview the winner of the MARTINI Grand Prix to create a permanent profile at diffordsguide.com
Perhaps most exciting of all, the winner of the 2016 MARTINI Grand Prix will be invited to guest bartend at Europe’s top bars in cities with a strong cocktail culture. Be our guest therefore in Milan, Rome, Florence, London, Madrid, Barcelona, Lisbon Moscow, Athens and Berlin!
Submit your new Aperitivo cocktail by clicking on “ENTER COMPETITION” below for the chance to be selected for participation in your National Final. Your entry can feature up to six ingredients and must contain at least 4 CL or one or more of MARTINI’s range of expressions such as MARTINI Rosso, MARTINI Bianco, MARTINI Rosato or MARTINI Riserva Speciale Ambrato or Rubino. Good luck!
If you win your National Final, you will be invited to Italy for a three day all expenses paid trip to the home of MARTINI to compete in the MARTINI Grand Prix World Final, at Pessione, near Turin, Italy.
Then the ultimate test. Compete against other National winners and have your cocktail judged by the MARTINI Masters to win the first prize and the 46th edition of the MARTINI Grand Prix.
The MARTINI Grand Prix began in 1966 when it was established by MARTINI & Rossi. Then known as the ‘Pensiero Paissa’ the competition was later renamed when it was extended outside of Italy to the global bartending community.
Its purpose was to promote innovation among bartenders and to keep firmly in touch with the constant evolution of their world.
This original spirit of the MARTINI Grand Prix remains unchanged today – to capture the essence and innovation of bartending at a particular moment in time with a prize that affords the winner professional training to improve his or her performance and capability where it counts, behind the bar.
- 1951 Members of IBA (International Bartenders Association) on a visit to the Pessione plant in 1951, year of foundation of the Association. In 1966, the IBA and MARTINI International Club institute the "Paissa Award"
- 1958 The inauguration of Terrazza MARTINI. Pier Luigi Paissa with the Auxiliary Bishop of the city, Monsignor Sergio Pignedoli.
- 1958 Pier Luigi Paissa, in the front row of the photograph, the the members of AIBES (Associazione Italiana Barman e Sostenitori) at the Terrazza MARTINI in Milan, in 1958
- 1968 In the centre Umberto Caselli, winner of the "Paissa Award", 1968 edition.
- 1979 Celebrations for the 1979 edition of the MARTINI Grand Prix at the Terrazza in Milan. Behind the counter, in the centre, Raf Floridia, "historical" barman of the Milanese Terrazza.
- 2008 MARTINI Grand Prix at the Palazzo Graneri della Roccia in Turin.
- 2015 Walter Gosso from Turin, Italy, won the 2015 Martini Grand Prix with his creation ‘Un Americano a Torino’. His cocktail used MARTINI Rosato, MARTINI Bitter, Chinotto and Plum Bitters and his food pairing was a serving of Robiola Cheese with Black Truffle and sausage from his local village of Bra near Turin. His creation now sits as a classic Aperitivo.
WHO WILL ADD THEIR NAME TO THE HISTORY OF THE MARTINI GRAND PRIX?
Submission into the 2016 competition has now closed.
If you are interested in taking part in the 2017 edition, please provide the requested contact information below so that we can let you know when the competition re-opens.